Commercials describe the audio that an advertiser or customer wants a broadcasting station to playback for the listeners. In return, the advertiser pays the radio station for this service.
Also, a broadcasting radio station can advertise its own programs (which are its product) and its own name or broadcasters. We distinguish between this group of advertisement and the group that is paid for by a customer in giving each a different naming convention. For example, an ad for a radio program is called a program ad. An ad for a radio broadcaster or mixer engineer is called a jingle. An ad for a radio station name is called a [radio name] jingle or [radio name] ID.
Commercials are the main source of income for a commercial radio station. Radio stations that are not commercial generate money from collections or grants.
Copyright © 2011, Emile Bassil
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